What Time Should You Post on Instagram For Best Results?

Instagram is dominant over other social media platforms as a multidimensional app. It provides versatility to users. It facilitates the sharing of every moment with the others. The brands are taking advantage as a marketing platform. Besides, the release of the DM option in 2013 has made it a communicable app.

The versatility dominates the app from other platforms. Does your every post become visible to viewers? It varies according to the time you share content. Because the active time of users matters the most. Secondly, the Instagram Algorithm ranks the user-friendly content on top.

Business persons must upload content at the perfect time. Then Instagram will consider their posts too. And the content goes through the eyes of active users. Through deep research, we have collected data on the perfect posting time. If you are curious to know about it, stay here. Let’s have an insight.

Best Time For Posting Content On Instagram

There is no specific time for every day. It varies for the weekdays and off days. Considering the targeted viewers’ active time is also important. As we know posting the content demands time. And you put your effort into sharing good content.

It would be disappointing if your content don’t get much visibility. So, suitable timing is a basic thing. Let’s see the perfect posting time for every day. 


The week starts on Monday. Overall, it’s an active day for the users. But the peak hours for posting content is 11 AM to 1 PM. Most people remain active throughout the day till 8 PM. But after that, activity seems lower. So, it’s not a suitable time to upload content.


It’s also a busier day of the week. Overall, the users remain active till 10 PM. But the peak hours for posting content is 9 AM to 1 PM. But there are chances that the content between 10 AM to 5 PM become visible. At night, users are not most active on Tuesday.


The time varies according to users’ active routine every day. The perfect time for uploading content is 10 AM to 1 PM on Wednesday. It is considered the most suitable day for sharing content. Because it facilitates a longer period compared to other days. The users are also active in the early morning time from 7 AM to 10 AM. It’s a good time to bring more views to content.


This day is thoroughly a busier day from 10 AM to 4 PM. But the peak hours for uploading content are 11 AM to 1 PM. After 4 p.m., the users are not socially active so much. In the late night (12 AM to 4 AM), the activity slows down to minimal. So, it’s not a good time to upload any content.


The activity time starts in the early morning at almost 7 AM. The time from 7 AM to 9 AM is considered a good time to upload content. Friday brings engagement on your content from noon to afternoon. The peak hours on Friday are 1 PM to 4 PM. This time is perfectly ideal for bringing visibility to your content.


Overall, off days are considered bad days to share anything. The working days are the best to grab more viewers. The time from 7 AM to 9 AM is better to share content on Saturday. After 4 p.m., the activity rate seems to be slower. So, it’s not suitable for you to post at the lowest peak hours.


It is not a suitable day for Instagram users to upload content. However if it’s necessary to share something, do it between 9 AM to 4 PM. From late afternoon to night, the activity rate falls to the lowest level. So, avoid uploading any content at this time.

Getting More Reach On IG Posts

Other multiple factors are also counted to grab the viewers. Considering these factors, your content can become catchy. These include:

  • You must be aware of your viewer’s interests. Instagram algorithms always consider the user-friendly content.
  • The brand-specific hashtags make your content accessible to persons not following you.
  • Adding a location catches the local audience towards your content.
  • Besides product display on posts, grab the viewers with interesting content.
  • Tag your regular customers on your posts. They share your content with others on your behalf.
  • You can also tag your workers to create a pathway to more viewers.
  • Asking interesting questions on posts catches the attention of viewers.

Tip: It would be better to share your content regularly. In this way, the audience remains connected with you.


Every field requires time and effort to grow. Business grows with a proper strategy, whether it’s online or physical. We have disclosed every detail about the suitable posting time on Instagram. It would be very helpful for Instagram marketers.

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